Steal these 5 on-page SEO strategies

  • April 1, 2015
  • blog
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Social-Media-Managers

I’ll be the first to tell you that on-page SEO is VERY overrated.

In fact, I can’t tell you how many emails like this I get every week:

“Hi,
I’m not sure why I don’t rank for my target keywords. I optimize my site with the Yoast SEO plugin. And I make sure my keyword is on the page a few times. What am I missing?”.

The brutal truth about on-page SEO is this:

If you want to rank in Google today, on-page SEO is just the ticket to entry.

To win the race, you need high quality backlinks.

That’s a fact.

But that doesn’t mean you should ignore on-page SEO.

If you mess up your on-page SEO, you’re going to have a heck of a time hitting the first page…even if you build some baller backlinks.

But when you combine air-tight on-page SEO with advanced link building techniques, you’re halfway to Google’s first page.

But the question is: HOW?

As I mentioned last week, I’m going to show you the 5 on-page SEO approaches that helped my authority site go from a blank WordPress installation to $10k in monthly revenue.

Unlike most of my keyword-stuffing competitors, my on-page SEO approach for this site was a bit outside the box:

I gave Google what it wanted.

Specifically, I focused on a handful of advanced on-page SEO strategies that made Google’s job easier.

One thing to note:

My approach to on-page SEO also included several advanced SEO copywriting strategies.

These strategies boosted my time on site and slashed my bounce rate…

…which showed Google that my content was making their users happy.

And to reward me, Google ranked me above my competitors.

I’ll reveal these advanced SEO copywriting techniques next week.

But for now, let’s stick to on-page SEO…

Without further ado, here are the 5 strategies that had the biggest impact for me:

#1: I front-loaded my keyword in my title tag

This is simple.

Google puts more weight on words that show up early in your title tag.

So when it makes sense, put your keyword in the beginning of your title tag.

For example, if your keyword is “blue widgets”, you’d want your title to be something like:

Blue Widgets: 17 Ways to Save Money On Your Next Order

Simple.

#2: I cut out the junk from my URLs

Back in the day, my URLs would look something like this:

example.com /5-2-2014/category/5-on-page-seo-strategies

All these long URLs do is confuse the heck out of Google.

Instead, I cut out all the junk and made my URLs either ONLY my target keyword or ONLY the title of the page.

For example, if my keyword was blue widgets, I’d use a URL like: example.com/ blue-widgets

#3: I linked out to authoritative resources

This is a big one.

Most SEO-focused folks don’t link out to other sites enough.

The idea is that they’ll lose traffic and bleed PageRank.

But here’s the deal:

Google wants to send their users to pages that are hubs of helpful information. And yes, that includes pages with a healthy amount of outbound links.

And for every user you lose from an outbound link, you gain two from the boost in SEO traffic.

So make sure you include at least 3 outbound links to closely-related authority sites in every post.

#4: I added modifiers to my title tags

This made a big difference for me.

Believe it or not, but 50-75% of your search engine traffic comes from long tail searches.

And a good chunk of these long tails are 6-8 word keywords that are NEVER going to show up in the Google Keyword Planner.

So how can you possibly optimize around them?

That’s simple: just add “modifier” words to your title tag. Some of my favorites are: “2015”, “best”, “review”, and “checklist”.

So you’d make your title tag something like:

Blue Widgets: The Best Options for 2015

These modifiers are words that tend to show up in long tail searches. And when you include them in your title tags, you’ll gobble up more long tail traffic.

#5: I made sure 100% of my posts were 1000+ words

Sure, this goes against conventional wisdom.

But, as they say, results don’t lie.

Every single one of my top-ranking posts were at least 1000+ words of meaty, valuable content.

Sure, a lot of so-called “experts” told me that no one online will read anything that has more than 400-words.

But after a lot of testing, I’ve found this to be complete BS.

You see, when you create a valuable resource on a topic someone cares about, that person WANTS to read a lot about it.

So when you give them a comprehensive resource, they’ll thank you for it.

(Also, several industry studies have found that longer content ranks better in Google)

So if there’s a page you really, really want to rank for, make sure that page is 1000+ words of outstanding content.

Now:

I hope you got a lot of value from this post. And if you’re interested in more advanced on-page SEO and copywriting techniques, contact Redefine Infotech. We do SEO for SMEs.

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